Blockchain is the perfect technology to connect the loyalty program industry as it delivers more options and value to customers.
That’s according to the CEO and co-founder of Qiibee, a Swiss-based loyalty token protocol that helps brands run their loyalty programs on the blockchain.
Speaking in an interview with Coinjournal, Gabriele Giancola spoke about how the technology will transform the loyalty sector, and how brands can better retain their customers with it.
“We believe the more options you give your customers, the more they will be engaged and the more excited they will be with the brands loyalty product,” he said. “At the end of the day, it’s all about the value that you give them.”
His comments come at a time when the State of Customer Loyalty in 2018 survey found that over 50 per cent of loyal customers said that they would join a loyalty program. Not only that, but more than 90 per cent of consumers consider themselves equally or more brand loyal compared to a year ago.
Yet, while customer loyalty is more important than ever, the expectations from consumers is growing. As a result, brands need to find new ways to give them value and keep them engaged.
Giancola believes this can be achieved through the blockchain. Founded in 2015 by brothers Gabriele Giancola and Gianluca Giancola, Qiibee’s Ethereum blockchain plug-and-play solution supports companies, giving them the platform to create their own loyalty programs on Qiibee’s protocol. All of which are backed by the platform’s own loyalty token, QBX.
Some of the brands behind Qiibee include Caffe Lattesso, the second largest coffee producer in Switzerland and Sausalitos, a cocktail bar and restaurant chain in Germany.