Many Americans and consumers were mystified by Nike’s embrace of the political lightning rod that is the former NFL quarterback Colin Kaepernick. Yet it appears that just as many were delighted by it.
Nike Goes Full-on SJW
Nike embraced the SJW movement after enlisting Colin Kaepernick to be the face of its 2018 “Just Do It” campaign and highlighting other athletes for its social and political contributions and pet projects.
The latest sign that the elitists approve of this approach is the Emmy nomination handed to Nike’s “Dream Crazy” commercial, with Colin Kaepernick’s voiceover.
The commercial is undoubtedly inspiring and delivers a solid and positive message.
Yet it ran the risk of being a double-edged sword. Using politically charged people or issues is almost certainly going to alienate half the seller’s consumers.
Using Colin Kaepernick as both the face and voiceover of the commercial appears to have turned Nike’s way, proving that any publicity is good publicity.
But The Campaign Doesn’t Even Make Sense!
What’s particularly baffling about Nike’s Colin Kaepernick campaign is that it doesn’t actually make any sense. While the commercial says, “It’s only crazy until you do it. Just do it,” another ad shows Colin Kaepernick’s face and the words, “Believe in something. Even if it means sacrificing everything.”
Colin Kaepernick took a knee during the national anthem at NFL games. He was criticized for allegedly hating America. Apparently, sticking to his guns by repeatedly kneeling was the something he believes in.
This didn’t result in a sacrifice. That is unless one chooses to believe that Nike’s intended subtext is that doing so cost him his NFL career as opposed to him just being a second-rate quarterback (which he was).