The Netflix Preschool Pivot
Netflix appears to want to challenge Disney’s new streaming service by offering up a host of new shows aimed preschool-age viewers.
Netflix must constantly pivot to stay competitive as more and more streaming services come online. Disney is but one front. Apple will launch its service soon.
The newest shows from Netflix include the flagship animation project “DreamWorks Dragons Rescue Riders,” a spin-off from the mega-hit “How to Train Your Dragon” film series.
Netflix has tapped a host of known and unknown creators for its other animated and live-action shows. These include “What-To-Doodles,” which features contributions from an alumnus of “Bob the Builder,” as well as shows derived from popular children’s books like “Hello Ninja.”
These follow a slate of six animated films announced earlier this year.
Disney Is the 800-Pound Gorilla
Netflix is going to have a challenging time competing with Disney, which is loaded with legacy children’s programming based on decades of characters across multiple genres.
When it comes to streaming services, households will only pay for so many of them simultaneously. Disney will be a hands-down no-brainer for family households and is being priced exceptionally competitively.
Most households will only have two or three services, leaving adults to choose among the remainders. It seems highly likely that a premium cable channel will take up one of those slots – HBO,