Model Y Not? Elon Musk Rolls the Dice Unveiling Risky New Tesla SUV
Tesla CEO Elon Musk unveils the Model Y in typical showman fashion. | Source: AP Photo/Jae C. Hong
If you are launching an SUV to prove to everyone you’re not as chaotic a company as the media makes out, then start on time.
The Tesla Model Y launch live stream was delayed. As I sat waiting all I could think was here we go again. Maybe I’m just a stickler for being on time, but when everyone is suggesting your CEO, Elon Musk, doesn’t run a tight ship and you make only a handful of unveilings a year, start on time. After 15 minutes the screen went black, and rather than increase my excitement I was just annoyed. It then told me to stay tuned. After 20 odd minutes, it began.
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First, there was an advert for Tesla generally. Then Musk came out to give a monologue about the origins of Tesla in his unique stuttering, off the cuff, style while they showcased the product line, starting with their first ever car (serial number 01) and working through the different models.
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Two awkward jokes about making a model E (ultimately 3) to go between the model S and X and the word Semi and we were finally ready to see the car. Or so I thought, there was a bit more blurb to go and a jovial musk was clearly in a good mood having made it through a tough 2018 and was enjoying his time on stage.