NOIA Network – the “programmable Internet backbone” startup – has unmasked its co-founder relationship with William B. Norton, the co-founder of Equinix and leading Internet peering technology figure.
NOIA detailed in the blog announcement,
“Today, we want to present to you one of the original members of our talented core team. Meet William B. Norton, his role in the development of Programmable Internet & the evolution of NOIA has been decisive.”
Norton is a well-known figure in early Internet circles, having published a suite of widely cited academic papers during his tenure at Equinix before releasing his successful book on accessing the core Internet infrastructure. He is set to spearhead NOIA’s P2P content delivery network [CDN], which is predicated on some of the protocol revamping outlined by Norton over the years.
NOIA, who is coming off their recent incorporation into the Microsoft Startups Program, is building the new programmable Internet architecture with its NOIA Cache technology – a distributed P2P CDN governed by a blockchain. From Norton’s expert perspective, technology has some compelling potential to improve Internet connectivity and resiliency.
He detailed in the blog announcement,
“NOIA brings the wisdom of crowds and Segment Routing technology to the Internet. Internet users with good connectivity share their spare bandwidth and receive cryptocurrency for doing so. Participants measure and use those alternative network paths through the Internet, enabling congestion bypass.”
NOIA relies on segment routing [SR], IPv6, and distributed ledgers to empower an ecosystem of service providers [e.g., ISPs, data centers, etc.] to sell infrastructure as “Internet Transit.”
The NOIA documentation detailed,
“Decentralized Internet Transit Exchange, or what we call DITEX, is part of a Distributed Ledger,