It would probably surprise most people to know that 90% of retail purchases happen in the real world (brick and mortar stores vs. online).
Of course, with such heavy transaction volume, a lot of data is being generated.
As it stands, this data is often monetized without consumer consent or knowledge.
Carry aims to change all of this.
With Carry Protocol, not only do consumers benefit by regaining control of their transaction data, anonymously monetizing it, and gaining digital coupons and loyalty points, but merchants and advertisers benefit in a variety of ways as well.
By using Carry Protocol, merchants get to benefit from the following advantages:
- Ability to accept digital currency in their brick and mortar stores. Merchants will benefit from more ways to get paid, and customers will have more payment options
- Faster payment processing – by accepting cryptocurrency, merchants can benefit from much quicker payments than those offered by credit cards
- Build brand loyalty – merchants will be able to incentivize customers to come back by offering things like digital coupons and custom branded digital tokens
Advertisers get to use consolidated offline transaction data and reach their target audience(s) with no advertising fees (buy Carry’s tokens instead).
Carry Protocol uses a token known as CRE (pronounced “carry”).
On one hand, consumers use CRE to pay merchants (though Carry Protocol also works with fiat, credit, or other crypto payments like BTC and ETH). They can also choose to share their anonymized transaction data with advertisers or keep it to themselves. If they choose to share, they are rewarded with CRE or BT (brands’ custom tokens – function like rewards or loyalty points).