While Netflix offered all sorts of lame excuses for the decline, it’s impossible to deny that its recent price increases and increasing competition are having an impact on its business.
To that end, Netflix has been trying to stuff its content channels with gigantic deals for prolific creators and comedians.
But is Netflix getting desperate?
Trotting Out Ancient Comedians
It’s a valid question to ask as news has broken that Netflix may pay $70 million to lure legendary comedian Eddie Murphy back into the world of standup comedy.
It’s not an entirely unreasonable idea to tempt Eddie Murphy to come play. Comedian Dave Chappelle was paid $60 million for a trio of standup comedy specials a couple of years ago, and Chris Rock was paid $40 million for just two shows.
Eddie Murphy would also follow on the heels of Jerry Seinfeld’s fabulously successful “Comedians in Cars Getting Coffee,” which actually began as a web series.
Eddie Murphy is more contemporary of Jerry Seinfeld than Dave Chappelle or Chris Rock. So there may be some question as to whether Eddie Murphy will attract the kind of demographic that Netflix traditionally banks on for long-term subscriptions.
Eddie Murphy may be returning to stand-up
The “Shrek” star, 58, is said to be in talks with Netflix around potential stand-up comedy specials in a deal, possibly worth around $70M.https://t.co/Gme7o003VX
— New York Daily News (@NYDailyNews) July 19, 2019
The Price Tags for Comedy Are Ludicrous
Yet the price tags for a handful of Eddie Murphy and other standup specials are,