Bitcoin Data Giant CoinMarketCap Sponsors Major Israeli Football Club
Bitcoin price tracking website CoinMarketCap is now an official sponsor of a major Israeli soccer team, Beitar Jerusalem Football Club. | Source: Luke Wagman/Twitter
By CCN: Crypto price-tracking website CoinMarketCap is sponsoring the Beitar Jerusalem Football Club, an Israeli soccer team. And Israel’s most famous footballer, Yossi Benayoun, is a bitcoin investor. Benayoun retired from Beitar Jerusalem last month.
Beitar Jerusalem Scores CoinMarketCap Sponsorship
Luke Wagman, the CEO of CoinMarketCap, proudly touted the news on Twitter. A giddy Wagman even suggested that CoinMarketCap’s sporty new uniforms brought Beitar Jerusalem some good luck in a friendly match against Madrid.
“Thrilled to be featured on the Beitar Jerusalem Football Club’s uniforms yesterday in their match versus Atlético Madrid. They won 2-1! It is exciting to see crypto getting more mainstream attention.”
Blockchain executive Alexandre Dreyfus congratulated Wagman, saying this is the just the beginning.
Dreyfus tweeted: “Football and crypto 😉 Getting there.”
Football and crypto 😉 getting there 😉
— Alexandre Dreyfus (@alex_dreyfus) May 23, 2019
Soccer Clubs Are Embracing Crypto
The CoinMarketCap sponsorship is the latest example of the incremental merging of the crypto world with sports and pop culture. According to BlockTV, cryptocurrencies are slowly starting to “take over football” (video below).
On the surface, this might sound trivial. However, the implications are unmistakable: The increasing integration of crypto into mainstream culture is a sign that virtual currencies like bitcoin aren’t going away.