Gemini, a leading cryptocurrency exchange platform, founded by Tyler Winklevoss and Cameron Winklevoss has always played a prominent role in the cryptocurrency market. The exchange was recently in the limelight because of their new campaign slogan, ‘Revolution needs rules’, “Crypto without Chaos”, and “Money has a future”. This campaign drew a lot of criticism from the cryptocurrency space, wherein the majority claimed that cryptocurrency does not need rules.
The Winklevoss brother spoke about the campaign and its purpose, in an interview with Fortune Ledger. The Bitcoin billionaire brother also elucidated on the current cryptocurrency regulation stance in New York.
Cameron Winklevoss started by speaking about the new campaign, ‘Revolution need rules’, and stated that the marketing campaign coincides with the launch of the Gemini Mobile App, which is now available on iPhone and Android. This was followed with Tyler Winklevoss elucidating on the campaign. Tyler stated that the message was based on the idea that companies building on top of innovation such as Bitcoin should have regulations that are thoughtful and, at the same time, does not stifle the innovation. He said:
“So that’s kind of the message and a lot of people believe in the dream of crypto but they don’t know how to engage in it without getting burned and we’re here to say that, ‘Gemini is a place you can do that’”
Tyler also spoke about the targeted audience for the campaign, stating that it was for everyone and especially “the people who want the same protection when they deal in crypto as they do when they open up a bank account, or, trade a security like a share of Apple”. He went on to say that they are trying to convey the message that the Gemini has the same standards of licensing compliance,