Bitcoin Meets the Bus
Cryptocurrency as a form of payment is gaining new ground, particularly in the area of transport. Just weeks after the largest British transport operator Go-Ahead announced that they would begin a tokenized reward system for users, Sistema Único de Boleto Electrónico (SUBE), the official transport card for Argentina, has announced that they will now accept bitcoin for top-ups, on February 8, 2019.
This comes as a result of a partnership between Bitex and Alto Viaje, a platform used to top-up SUBE cards, as they are popularly called. The Alto Viaje website now offers the option to top up the cards using bitcoin.
This is a huge development as the SUBE cards are used by over seven million people across over 37 locations in Argentina. The SUBE cards, along with their bitcoin top-ups, can also be used for rail and buses.
Mass (Transport) Adoption
According to Chief Marketing Officer (CMO) of the Bitex Platform, Manuel Beaudroit, the purpose of this product isn’t to merely add a new method of payment but also to introduce a new form of technology to the masses.
“We believe that this type of project is of great importance since it brings technology as disruptive as bitcoin to the common people, demonstrating the true value and the applications it has in everyday life,” he said.
With public transportation being one of the most commonly used services in every part of the world, bitcoin’s adoption will only serve to create more awareness and acceptance.