Unilever House, London, seen from Blackfriars Bridge
According to a press release CoinReport received from Jargon PR, EnvisionX’s communications agency, the PoC was conducted using EnvisionX’s EXChain platform, the firm’s blockchain proposition directed towards delivering improved campaign transparency, accountability and fraud protection.
The PoC was performed as a full end-to-end undertaking, with all the related digital advertising stakeholders i.e. publisher, SSP, brand, DSP, technology vendor and agency being included. The fully automated campaign also independently settled the participating SSP and DSP platforms’ fees with the agency, proven by EXChain to be 100% accurate.
ADK Digital Business Product Department director Naohiro Seike said in the news release we received, “We are fully aware of the industry’s experiments of moving into a more transparent ad buying experience and the EXChain platform comes at exactly the right time, being the first such project we have seen with a ready-to-go and fully functioning platform to support us to make the necessary changes,” said Naohiro Seike, Director of Digital Business Product Department at ADK. “We understand moving the industry to a more transparent trading model will take time and effort, but EXChain has all the necessary attributes to join us at the start of this journey.”
EnvisionX’s EXChain solution aims to close the advertiser-publisher gap, which brings about the so-called hidden “ad tech tax.” Within EXChain, ADK and the publishers joining in saw every single dollar spend and their return in real time to make certain that the technology platforms charged only the authorized fees. The agency and the publishers also reconciled their spend and return allotments easily in real time directly in EXChain minus any manual effort.